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Featured Internship for Saturday, January 25, 2020

Nike - Global Notifications Strategy Internship

Job Description

Nike is a company based on Innovation. It is in our nature to innovate. Think something nobody else thinks, build something nobody else builds, or improve something that already exists. Curiosity is life. Assumption is death.

Role & Responsibilities:

  • As the Intern for Global Channel Strategy, Notification Team you will have the unique opportunity to work with the team developing the future of Nike's Communication strategy with Push, Email, Inbox, SMS and all outboarding communications.
  • Responsibility will include
    • Completing a competitive audit of the marketplace to assess how best in class brands are using notifications to reach their consumer with the most relevant, timely and motivating messages
    • Market research of the competitive landscape of the consumer attention on mobile
    • Developing best practices for using notifications for Gen Y and Z consumers
    • Crafting unique Nike only journeys to utilize new personalization capabilities to activate consumers attention against the most relevant and important messages
    • Ideating test and learn agendas in partnership with the analytics teams
    • Participating in team priority projects such as content storytelling strategies, consumer lead journeys and notification frameworks for mobile
    • Creating content journeys for notifications platforms by doing strategic research to identify new trends
    • Participating in brainstorming and strategic meetings

  • Understanding and experience in digital platforms such a mobile, online retail or social
  • Ability to distill overarching strategic plans into tactical needs and milestones, pivoting and recommending alternate solutions and process improvements as needed in order to meet goals
    • Team oriented; ability to lead and influence multiple cross functional teams with varying needs and goals, coordinating consensus and providing solutions
    • Process and results oriented; with a strong attention to detail and the ability to pivot and quickly make decisions
    • Resourcefulness; continuously seeking information in ambiguous and changing environments

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